As AI products become easier to build, distribution is becoming the defining advantage. The best technology doesn't always win, the companies that capture attention, build trust, and create strong distribution channels often do.
In this talk, I'll share lessons from working with AI startups across growth and marketing, including how founder-led content, community, and organic distribution can help AI companies stand out in an increasingly crowded market. We'll explore practical strategies for turning expertise into attention, attention into credibility, and credibility into sustainable growth.
Vanshika Gupta is a growth and product marketer focused on helping technology companies tell better stories and reach new audiences. She is the founder of ViralCircle and worked on marketing at Julius AI, combining content, product positioning, and growth strategy. With a background in computer science and technology management, she brings a blend of technical understanding and creative marketing to AI and startup ecosystems.
